To increase excitement and exposure for our grad exhibition, each student in the graduating class was tasked with designing and animating a teaser for social media using the exhibit’s logo. These teasers were posted on Instagram in the weeks leading up to the site’s launch.
As the logotype uses a wiry font, I decided to feature a neon lights animation in my implementation. The letters of the logo flicker on one by one, reviving until the logo is fully illuminated. The lights then flicker off, so that the animation can begin anew.
The branding for the exhibit was designed by Isabella Cheng.